About Us

Shefer & Co., local store for jewelry and watches, 1201 Boston Post Road, Milford, CT 06460

Owner and resident bench jeweler, Paul Shefer, has been in jewelry for nearly 30 years. His skill truly shows in the level of attention to detail and height of perfection he applies to every repair and custom piece he makes. Every piece must pass inspection by his high standards before it would ever be considered completed. If you are looking to have a repair done, a custom piece made or for a new watch to suit your tastes, look no further! Come see us at our new location in the Connecticut Post Mall, near Sears, across the hall from Spencer’s. With this expansion, we hope to add even more services to our repertoire to better serve you and the community!

Have you ever had an idea or dreamed of the perfect piece but could not find it in the store? Look no further! Here in the store, we can help you build and design the most exquisite piece, down to the tiniest detail with our CounterSketch program. Estimates are typically ready within 15 minutes of completing the design. To set up an appointment, call or email us and we can work with you to create your dream in-store, or simply stop in at your leisure when the jeweler is in. Here on our site, you can also design pieces using a wide array of mounting designs and endless tone possibilities! Estimates are ready in real time as you adjust your options. To use our website to design your piece, simply scroll down the page a bit to get started!

Looking for a watch to accent your personality? A timepiece with character to impress? Look no further than our signature line, Shefer & Co. If you are looking for something sporty and fun, cute and dainty, elegant or high-end class, we are sure to have a style to fit your needs. Some are completely Swiss Made and others use genuine Swiss parts, put together here in the USA, fostering homegrown jobs and local economies. They all come with scratch resistant sapphire crystals, adding to their longevity and lifespan. Most are water resistant and the rest are water proof. With Mother-of-Pearl dials, Swarovski crystals, diamonds and white topaz gems, quality and style are to the utmost degree of specifications.